George Bracey Gillow
BAYFRONT RESORT HOTEL
The City of Chula Vista and the Port District signed an agreement with a development company called RIDA Development to build a large hotel (1600 rooms) and convention center on the bayfront to the west of where Rohr was located. It is a $1billion project.
I think it will be difficult to fill that many rooms with tourists. However, a company called Gaylord--which is owned by the Marriott Corporation--will operate the hotel. They own the Grand Ole Opry in Nashville and other hotels similar to the one planned for Chula Vista. They have all been successful. So we will see.
The City plans on a "fancy" redevelopment of "F" street leading to 3rd Avenue to include a trolley line. They hope that will get the tourists from the hotel.
Here is their rendition of the proposed hotel and grounds:

This is the plan for F Street. All views are looking east.

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